LCA based design innovation for sustainability

This TED Talk is incredibly inspiring!

"Most of us want to do the right thing when it comes to the environment. But things aren’t as simple as opting for the paper bag, says sustainability strategist Leyla Acaroglu. A bold call for us to let go of tightly-held green myths and think bigger in order to create systems and products that ease strain on the planet."

Source: http://www.ted.com/talks/leyla_acaroglu_pa...